Sydney Marketing Society aims to realise our goals through various career-oriented events throughout the year such as our networking events, career fairs, panel events and mentoring programs.
SUBS x SMS Presents: Marketing for the Greater Good
In this panel, SUBS and SMS have teamed up to teach you how to go beyond traditional marketing to maximise your positive social impact . Whether you plan to work for a private company or a not-for-profit organisation creating socially ethical marketing is extremely important
KEY POINTS THIS PANEL EVENT ADDRESSED:
- How marketing students can enter their careers with the purpose of going beyond the roles of traditional marketers to maximise their positive impact on society.
- How marketing has traditionally been used for good; i.e. marketing conducted by charitable and not-for-profit organisations.
- How private sector companies are increasingly using their brands for a social purpose