As marketers, we generally look at how we can influence consumer’s behaviour for the good of the business, but we should also be looking at how we can influence behaviour to make positive social change.

You may be asking yourself how you can utilise your marketing skills to help address social injustice? In this event SUBS and SMS have teamed up to teach you how to go beyond traditional marketing to maximise your positive social impact. Whether you plan to work for a private company or a not-for-profit organisation creating socially ethical marketing is extremely important 

KEY POINTS THIS EVENT WILL ADDRESS 

• Discuss how marketing students can enter their careers with the purpose of going beyond the roles of traditional marketers to maximise their positive impact on society.

• How marketing has traditionally been used for good; i.e. marketing conducted by charitable and not-for-profit organisations.

• How private sector companies are increasingly…