SYDNEY MARKETING SOCIETY

Missed one of our SMS panels? Or just want a quick recap without the pressure of taking notes? We got you! Across our panel events, we sat down with professionals from a range of industries including marketing, PR, design, media and beauty, and asked them about everything from career paths and finding your place in the industry to creativity, social media, AI and, of course, “what am I even doing with my life?” With people at different stages of their careers sharing their experiences, advice...

By Yonso Kwon & Jasmine Lo In a breakneck attention economy, digital platforms (especially TikTok) feed off the growing monster that is: internet drama. The recent Sophadopha x Sydney Airport controversy demonstrates why resorting to antagonism is a flimsy social media tactic. Creators are incentivised to chase volatility and adopt a laissez-faire attitude towards the larger societal implications of their content: “Who cares? As long as I get views!”. The result is a digital ecosystem...

By Jazarah Tambyrajah & Tatiana Dahdal When you think of Drake, you think scale. He is not just one of the biggest artists to come out of Toronto, he is someone who understands attention better than most brands. What is interesting about the Iceman rollout is that at its core, it was not about the music. It was about the moment. Before anything officially dropped, there were already conspiracy theories circulating online. People were trying to decode what “Iceman” meant, when it would come,...