SYDNEY MARKETING SOCIETY

By Yonso Kwon It’s undeniably true that as undergrad students about to enter a cutthroat labour market- we feel the comfortable, security bubble of university closing in as we near graduation. We wait in tense anticipation for the bubble to burst, paralysed and inert. But until then there are still many steps we can take to prepare ourselves! Let me remind you of a core principle of marketing: Perception can be reality and reality can be perception. As marketers, we toy with this delicate...

Missed one of our SMS panels? Or just want a quick recap without the pressure of taking notes? We got you! Across our panel events, we sat down with professionals from a range of industries including marketing, PR, design, media and beauty, and asked them about everything from career paths and finding your place in the industry to creativity, social media, AI and, of course, “what am I even doing with my life?” With people at different stages of their careers sharing their experiences, advice...

By Yonso Kwon & Jasmine Lo In a breakneck attention economy, digital platforms (especially TikTok) feed off the growing monster that is: internet drama. The recent Sophadopha x Sydney Airport controversy demonstrates why resorting to antagonism is a flimsy social media tactic. Creators are incentivised to chase volatility and adopt a laissez-faire attitude towards the larger societal implications of their content: “Who cares? As long as I get views!”. The result is a digital ecosystem...