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30+ Must Know Marketing Industry Acronyms


Samantha Roberts

This list of acronyms once explained will help you keep up when reading about the industry or networking with industry professionals. 


B B2B- Business to Business

B2C- Business to Consumer

C CBBE- Customer Based Brand Equity

CMM- Chief Marketing Manager

CMO- Chief Marketing Officer

COB- Close of Business

Comms- Communications

CPC- Cost Per Click

CPV- Cost Per View

CR- Conversion Rate/ Ratio

CRM- Customer Relationship Management

CTR- Click Through Rate

CVP- Customer value Proposition

E eDM- Electronic Direct Mail (aka an email newsletter)

F FMCG- Fast Moving Consumer Goods

FOC- Front of Counter

I IDI- In depth Interview

IP- Intellectual Property

K KPI- Key Performance Indicators

L LPO- Landing Page Optimization

O OOO- Out of Office

P PoP- Point of Purchase

POS- Point of Sale

PR- Public Relations

R R&D- Research & Development

ROI- Return on Investment

RTB- Real Time Bidding

S SEM- Search Engine Marketing

SEO- Search Engine Optimisation

SFA- Sales Force Atomisation

SME- Small to Medium Enterprise

SMM- Social Media Marketing

SWOT- Strengths, Weaknesses, Opportunities & Threats

U USP- Unique Sales Proposition

W WOMM- Word of Mouth Marketing

Have you come across any more through work experience or in your studies that you think everyone should know?

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