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  • Writer's pictureSMS USYD

Your Guide to LinkedIn - SMS First Year's Guide #3

Updated: Jun 29, 2021

Written by SMS

SMS First Year's Guide Issue #3

What's LinkedIn? We are irrefutably in the age of social media, and undoubtedly you would have an account for at least one platform - Facebook, Instagram, Twitter, Snapchat... or even TikTok?! Fortunately for you, you now have another platform to add to your routine scroll through social media feeds - LinkedIn! If you are a Business student, having a LinkedIn account is a career essential.

LinkedIn brings the positive aspects of Networking (๐˜ข๐˜ด ๐˜ฅ๐˜ช๐˜ด๐˜ค๐˜ถ๐˜ด๐˜ด๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ญ๐˜ข๐˜ด๐˜ต ๐˜ฆ๐˜ฅ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜š๐˜”๐˜š ๐˜๐˜ช๐˜ณ๐˜ด๐˜ต ๐˜ ๐˜ฆ๐˜ข๐˜ณโ€™๐˜ด ๐˜Ž๐˜ถ๐˜ช๐˜ฅ๐˜ฆ) to a new level. Connecting you with potential employers or partners, colleagues, classmates and professionals or companies that inspire you. You can also use the platform to search for jobs, read industry news and connect with other profiles. Now, letโ€™s see how you can set up an account as a uni student.

Your profile as a uni student Your profile is essentially a well organised, interactive resume, which can be a little difficult to set up. So here's some advice to get you started: โžค Have a profile picture! Employers wanna connect and get to know you, so make sure you upload a recent and professional photo. CEO often hosts LinkedIn photoshoots for you to easily get a professional-looking profile picture for free. โžค Add your interests! Reveal your personality and brand knowledge by adding your favourite companies or brands onto your profile. This lets others learn a bit more about you. โžค Show off your Skills! Whether you are a master of Microsoft Office or an amazing public speaker, flex your talents for everyone to see. โžค List all the experience you have in the appropriate sections.

What experience should I include? โžค Put in jobs that can be linked to what youโ€™re seeking for. If you donโ€™t have this kind of experience yet, go back and edit later. โžค Donโ€™t have any related experience? Put in your part-time jobs. It actually impresses recruiters as it shows your dedication and work ethic. โžค Volunteering!. โžค Senior high school experiences if youโ€™re freshly graduated, but avoid mentioning primary school, and definitely donโ€™t focus on stuff from when you were super young.

Talking about your experience โžค Include quantitative evidence and be specific with your desired career. โžค List what makes you valuable to a potential employer. For example, โ€œWe marketed to an audience of over 3k members and saw a 20% increase in engagement in the past year.โ€ โžค Be clear and concise! Include approximately 3-5 dot points under each job title to expand on your past duties, responsibilities and achievements.

Who should I follow? โžค Follow pages you are interested in, any companies or profiles you admire or find inspiration from. โžค Follow pages that are useful to you, think about relevant industry companies or those you would like to work for. Sometimes pages will even post job opportunities onto their page. โžค But most importantly you should follow SMS, for all your university marketing needs.

Connecting with others โžค As touched on previously, for LinkedIn connections itโ€™s best to include a personal note. For example, โ€œWe met at the networking event last Wednesday and you taught me aboutโ€ฆโ€ โžค Or, โ€œHello, I am someone and I met you at this event, I am interested and want to keep in touch.โ€ โžค Try to only add people you actually know unless theyโ€™re recruiters and they inbox you directly (DM).

What do I post? As this platform is mainly used for business and employment connections, it is best to use formal and professional language for any post you create. โžค Achievements! Placements in units, placements in case competitions. Possibly the only platform where itโ€™s socially acceptable to post these kinds of things lol. โžค When you participated at an event and learnt something from it, or met someone inspiring. Talk about your thoughts with your own voice, and reflect on your experience at that event. โžค Itโ€™s subjective how you use LinkedIn, but if you are new to it, preferably donโ€™t spam. Try to keep your posting to only important and relevant events or experiences. โžค If you go to a companyโ€™s recruitment event, write a post to thank the recruiters. They appreciate it greatly!

Things to think about โžค Set your account to private viewing if you donโ€™t want people to know youโ€™re creeping on their profiles. โžค Stalk other peopleโ€™s profiles to understand how itโ€™s done ๐Ÿ•ต. But try to use original wording when you are making your own. โžค Include endorsements and reviews. โžค Learn a new skill by taking one of the many classes offered through Linkedin Learning. Every USYD student gets free access to this normally paid-for subscription - just sign in with your university email address!

Finally, your LinkedIn profile doesnโ€™t have to be perfect from the start, or exactly what you want it to be. Itโ€™s a work in progress, just like your career journey, so use the platform to inspire you on where you want to go in the future, not to get you down.



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